Ensures accurate and detailed customer segmentation and identifies the right promotions for each segment.
Greater coverage: Ensures that CSPs reach a larger number of subscribers each month
Higher conversion rates: Ensures more precise customer segmentation
Increased revenue: Higher conversion rates translate into increased revenue. This also results in increased ARPU, which is critical for telecom operators
Satisfied customers, increased customer loyalty: Mobile subscribers who get the best value in terms of services and pricing are more likely to stay loyal to their CSP. This means assured revenue in the long term